“Green Ocean Strategy Pt II…”

Two Contrary Elements that express good and evil.

K.K
1 min readApr 8, 2021

Desahara is a startup competing in an environment with lots of sharks literally swimming in the plastic infested waters.

And as such, we’d love to differentiate ourselves by finding a market space in our environment that’s untapped, thus making our competitors irrelevant.

But why again is Desahara’s Ocean Green?

Desahara’s Ocean is proverbial Green because we aren’t the same as everyone else; We aren’t any better than our predecessors; But we are the One and Only, Nonpareil, “ME ONLY” type of business in the MEA region 🌍

Desahara is the “Only Person” in the disposable non-plastic alternatives space to carry biodegradable single-use products that are not only compostable, but also edible…Desahara’s Green Ocean 💚

We can’t take full credit on the creation of our Green Ocean…merci beaucoup Monsieur Lok for simplifying what Mr.Chan and Ms.Mauborgne we’re trying to relay😊

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K.K

Follow for mediocrity and sarcasm. Living that #virtualinfluencerscam life. 🥗🥕💚